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WestEd Position Announcement

Position Title:	Branding & Visibility Manager
Reports to:	Outreach Director
Department:	Communications
Salary:	Commensurate With Experience
Location:	San Francisco, CA
Time Base:	100%
Position No:	3175

WestEd, a nonprofit research, development, and service agency, works with education and other communities to promote excellence, achieve equity, and improve learning for children, youth, and adults. While WestEd serves the states of Arizona, California, Nevada, and Utah as one of the nation's Regional Educational Laboratories, our agency's work extends throughout the United States and abroad. WestEd has 17 offices nationwide, from Washington and Boston to Arizona, Southern California, and its headquarters in San Francisco.

WestEd's Communications Department provides a wide range of institutional support to the agency's efforts in accomplishing its articulated mission of working with education and other communities to promote excellence, achieve equity, and improve learning for children, youth, and adults. This support includes working with agency researchers, developers, and service providers to identify, develop, and disseminate useful research-based knowledge; producing collateral materials for the agency and its individual programs; continuously improving and populating WestEd's award-winning website; operating a full-service publishing house for in-house authors; representing WestEd and its work at conferences and in other venues — and conducting this work while integrating WestEd's approach to branding and agency visibility.

We work collaboratively with staff members from throughout the organization, as well as with external partners, to improve the reach and effectiveness of information exchange and to broaden and sustain WestEd's reputation for doing high-quality, meaningful, and effective work.

Position Description

The Communications Department is seeking an individual to lead an ongoing and enhanced agency effort to increase WestEd's visibility and impact. This person will have at least five years of direct relevant experience in strategic branding, visibility, and public relations, including work with the news media. Ideally, this person will also be broadly familiar with the field of education, including research, practice, reform, and policy.

Responsibilities

• Take the lead in a collaborative effort to further articulate and implement a strategic and integrated WestEd visibility and outreach approach that builds on the agency's branding practices and tools, media relations, and newly implemented social media strategies.
• Ensure that the agency's sales and visibility efforts are coordinated and consistent; serve as point person for WestEd's approach to outreach and branding.
• Collaborate with others in the agency to develop and implement agency-, program-, or project-specific visibility, outreach, and branding plans.
• Develop and implement publication- and other resource-specific plans as needed, as well as a plan for sale and dissemination of WestEd publications and resources.
• Participate as an active member of WestEd's website team, including but not limited to helping analyze website data and recommending and/or implementing strategies based on analyses.
• Write visibility materials, including but not limited to brochure copy, web-based promotional copy (e.g., email blasts, e-newsletters), news releases, product catalog text, and event write-ups.
• Handle media relations (both proactive and responsive) and track results; handle or appropriately refer all other informational requests about WestEd and its work.
• Collaborate with others on strategic conference presence and presentations; represent WestEd at events as appropriate.
• Analyze the effectiveness of ongoing visibility, outreach, and branding activities; analyze WestEd's capacity for assessing the impact of these efforts and propose a plan for doing so more effectively within existing budget constraints.
• Provide complete and accurate outreach, sales, and dissemination reports on a quarterly basis to WestEd's Board of Directors.

Qualifications

• A strategic thinker: comfortable and skilled in formulating long-range goals and strategies for achieving them, but flexible in responding to new and sometimes shifting priorities
• Experience developing and implementing strategic sales, visibility, branding, public relations, and media plans and with tracking the results of such efforts (e.g., media coverage)
• Proven, exceptional ability to conceptualize, write, and edit
• Excellent oral communication skills; able to represent the organization intelligently and amiably
• A collaborator, team-player, a people-person — someone who works well with individuals in a wide variety of roles within the agency and externally
• Familiar with the field of education improvement and reform
• Able to quickly grasp complex new information and, in turn, to represent complex ideas clearly and engagingly
• A self-starter who is able to work independently, but is collaborative by nature; finds satisfaction in working productively as a contributing member of professional teams
• Personable: able to initiate and maintain strategic and collaborative relationships, and to interact productively and efficiently across the agency and with staff at all levels of the organization
• Excellent organizational skills; able to prioritize, multitask, and remain calm in a deadline-driven environment
• Experience analyzing data and developing impact reports
• Strong familiarity with using new technologies and social media to further the agency's branding, visibility, and public relations efforts
• Experience writing simple HTML text
• Able to attend occasional overnight, out-of-town events
• Bachelor's degree a necessity. Advanced degree in relevant fields a plus.

Application Process

We invite you to Apply for this Position.

Human Resources
WestEd
730 Harrison Street
San Francisco, CA 94107
http://www.WestEd.org

WestEd is an Equal Opportunity/Affirmative Action Employer. Positions are open until filled.