Online Event Technology
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Introduction
Building an Online Event
How to Choose Technology
Looking to the Future
Additional Information



How Choose Technology for a Given Event

:Recommended Products
:Scenarios
Refer to the online portion of this whitepaper, Choosing Web Services for Online Events. This site summarizes the key factors to consider before choosing a technical solution. Then it provides 2 decision making tools: 1) comparison charts of various ways to present slides with audio and 2) 7 “scenarios” showing how technical solutions can be used effectively in actual educational outreach events.

The charts and scenarios from this website are duplicated below.


I. Recommended Products

Recommended Asychronous (pre-recorded) Products

Note: (The content that was previously available on Presedia.com can now be found on Macromedia.com. Presedia Express Trainer is now Macromedia Breeze Training. Presedia Express Communicator is now Macromedia Breeze Presentation)

  Presedia PresentationPro
Product Type Slide show with audio narration Slide show with audio narration
Accessibility Features Yes, but only if attendee using Flash version 6 or above. Yes, but only if attendee using Flash version 6 or above.
Audience Size Up to 1000 Up to 1000
All-in-one Solution No No
Encourages 2-way interaction Yes, but only with attendee survey/quiz No
Presenter Experience Level needed Low Low
Cost Low Very Low
Works with internet connection only (no separate phone needed for audio)
Yes

Yes
Compatibility restrictions Narration must be recorded on a PC (not Mac) with the Presedia recording program. Narration can be recorded on any machine with Powerpoint (including Mac), but PC with PresentationPro program is required for final conversion to flash.

Recommended Sychronous (live) Products

  HorizonLive WebEx Chatterbox
Product Type
Self-Serve Web Conference
Self-Serve Web Conference Basic Self-Serve Web Conference
Accessibility Features Yes No Yes
Audience Size Up to 1000 Up to 1000 Up to 20
All-in-one Solution Yes Yes Almost; Can display slides only if they are saved as web pages on a website
Encourages 2-way interaction Yes Yes Yes
Presenter Experience Level needed Medium Medium High
Cost Medium; but high for small audiences (<25 people) High Low
Works with internet connection only (no separate phone needed for audio)
Yes, but some restrictions and best quality sound when using phone.

Yes, greatest flexibility but best quality sound when using phone.
Yes. No option to use to use separate phone for audio.
Compatibility restrictions Attendees must have Real Audio player when not using phone for audio. None* Does not work on Macintosh computers or with Netscape browsers
Special Notes Attractive pricing for larger training sessions. Consistently gets top marks by reviewers. Excellent quality internet voice chat.


Runners-Up Sychronous (live) Products

Vendor: Genesys Pixion Webconference.com
Product Type
Full-service Web Conference
Self-Serve Web Conference Basic Self-Serve Web Conference

Accessibility Features
No No No

Audience Size
Up to 1000 Up to 1000 Up to 15
All-in-one Solution Yes Yes Almost; Can display slides only by “screen sharing”, which can be slow.
Encourages 2-way interaction Yes Yes Somewhat

Presenter Experience Level needed
Low Medium High
Cost Very High High Very Low
Works with internet connection only (no separate phone needed for audio) Yes Yes. But streaming audio requires Real Player, and attendee only hears presenter (not other attendees) Yes, but not recommended. Use free (for cost of long-distance call) teleconference feature.

Compatibility restrictions
Attendees must have Real Audio player when not using phone for audio. None None
Special Notes High-touch service Java-only client means no required software download (no problem with users not having admin rights on their PC). Attractive pricing for small group meetings. Because of low-cost “peer-to-peer” technology, presenter must have a high-speed internet connection, if audience is > 2 people.


II. Scenarios


The scenarios below each fit into one of the categories below:

  • Talkshow: one or two hours, with one synchronous session and a small number of pre-event materials, and usually just one presenter.
  • Briefing: one full day; like the Talkshow, but with a message-based discussion both before and after the synchronous part, allowing participants to interact with each other as well as with the presenters.
  • Seminar: two days or more, using both live sessions and a message-based discussion, often with a panel of two or three presenters (possibly one topic and one lead presenter each day).

The scenarios from the website are duplicated below.

Scenario 1 - Talk Show #1: Small/Medium Audience Size, Informal

A presentation is created to acquaint people with some material, and a presenter is available for some interaction at a particular time. Minimum cost is required.

Education Illustrated Request: I have asked a technology cooperator to create an online presentation to acquaint teachers with information on technology planning . The presenter is only available only for a limited time to answer questions and interact with participants. I have a limited budget to do this event.

Recommendations: Use a prepared presentation, such as Flash or Real Media, and have text-based chat for interaction. The interaction will be mostly questions and answers of the presenter (which is normally the case in talk show format).

  • Text chat will scale up to a maximum of perhaps 40 people, especially for questions and answers.
  • It will be easiest for the presenter if the presentation is taken care of before the event.
  • It will be easiest for the presenter and the participants if no additional phone connections are required during the event, using only an Internet connection for chat.

Technology Selection:
Presedia OR PresentationPro for presentation + Separate text chat facility [link to chat appendix]

Scenario 2 - Talk Show # 2, Big Audience Size, Polished
A presentation will be made to an audience, which may be large, and will include people who will expect a polished performance (such as school superintendents). The presenter is either an experienced facilitator, or is willing to rehearse the events in advance to learn how to facilitate such an event, or an additional facilitator person will be available to work with the presenter, both before and during the event.

Education Illustrated Example: I have contracted with a leading expert on the role of technology leadership and school reform to do an online event about her recent research. I want to target this event to decision markers such as both school superintendents technology coordinators. The presenter is an experienced face to face facilitator but is new to online events. She is willing to rehearse the events in advance to learn how to facilitate an online context. As this is a high profile event I want to make sure the presenter has support in designing for this new medium both before and during the event. I also want to make sure that the audience which ranges in their technical experiences has a user friendly experience and gets access to responsive technical help if they need it.

Recommendations:

  • More interactive facilities should be provided. Polling of participants and answers to questions delivered by a voice (questions may be typed by participants in a chat window, but the presenter can answer with a live voice answer).
  • Need to scale to up to 200 users.
  • More money is available for the large or more sophisticated audience, so high fees are tolerable.
  • All in all this is a bigger production.

Technology Selection: Horizon Live OR Genesys Eventstream

Scenario 3 - Talk Show #3: Debate, Medium Audience Size, Informal
A moderator will address questions to 2 or 3 guests. The moderator could also ask for questions from the audience. Optionally, the moderator may have slides or web pages to present.

Education Illustrated Example:

Recommendations:

  • The moderator should use a prepared list of questions.
  • The moderator and guests should install the plugin software and ensure that it is working on their computer. If they will send their voice via the computer, they should have external microphones, to reduce noise.

Technology Selection:

  • Chatterbox - Low cost / PC Only / no phone separate phone lines needed

  • OR
  • WebEx TrainingCenter - High cost / more flexible
  • Scenario 4 - Briefing #1: Commercial Focus Group, Small Audience
    A commercial partner may want test users to evaluate a product of theirs and provide feedback before the product is released. Interaction is expected to entail responses to user questions with the product, so some degree of application sharing would be useful. Ongoing contact with the participants in the event via e-mail or discussion group would also be helpful.

    Education Illustrated Example: A for-profit software company which is an RTEC partner has asked us to help with getting feedback from CTAP coordinators on their product before it is released. Interaction is expected to entail responses to user questions with the product, so some degree of application sharing would be useful. Ongoing contact with the participants in the event via e-mail or discussion group would also be helpful. The company is willing to help with cost.

    Recommendations:

    • A small group of perhaps 10 participants might be best.
    • Participants should have an additional phone line to hear the audio clearly, since slides will not be tracking the speech.
    • A discussion group will be important for feedback upon reflection. Participants may think after the event what they would prefer to see in the product, and the presenters will be interested in having that feedback after reflection.

    Technology Selection: Pixion, WebEx or Chatterbox (if not Mac users in audience); + Discussion group.

    Scenario 5 - Briefing #2: Product Introduction, Large Audience
    Introduction of a finished product to a new audience. The product might be a website, an interactive software tool, or a new book on a topic. The purpose of the event is for marketing and introduction of the product.

    Education Illustrated Example: I need to host an event to spotlight a new service from one of our RTEC partners such as CAST. This will include highlighting the services and some of the tools used to develop it from resources posted on websites to interactive software tool. The main purpose of the event is for information dissemination and awareness building.

    Recommendations:

    • Continuing contact by a discussion group or e-mail will be valuable, but is not critically important. Since the discussion group is an inexpensive addition, and can clear up misunderstandings if people have them after the initial presentation, it will be useful as part of the briefing format.
    • The introductory presentation can be prepared in advance. In fact, if participants want to come after the scheduled time to view the presentation, even if they miss any online interaction and only use the discussion group, that still achieves the purposes of spreading the word about the new product. So the presentation should be as polished as possible, and therefore recorded in advance.
    • It is important to reach the widest audience possible, and there will be little ability to provide tech support in advance. Therefore, a pre-recorded presentation in Flash would be most desirable, or in Real Media or Quick Time. Having the presentation in more than one format might be best.

    Technology Selection: Presedia or PresentationPro’s EmailPRESENTER; add Discussion Group to either of these. Or if the product is in the form of a website and live interaction is desired, use Chatterbox.

    Scenario 6 - Seminar #1: Panel of multiple presenters
    A group of people are assembled as a panel. Perhaps there are 3 people, each of whom have their PowerPoint Presentation or videos about their work. Across the time of the seminar they will be available to answer questions. They may be in different locations.

    Education Illustrated Example: I have assembled a group of three people at different locations to be on a panel to profile and discuss the implementation of technology at their school sites. This event is aimed at school administrators. Each presenter has previous PowerPoint Presentations and may have short videos about their models. However each of them has limited time so just wants to convert this material for an online medium. They are available to discuss their programs and have a set an hour for a simple chat at the end of the event.

    Recommendations:

    • Presenters should have additional introductory material, on their websites or elsewhere, which seminar participants may be able to take advantage of before seeing the formal presentation and engaging in interaction. These should be listed in the discussion area.
    • There will be an extended time for interaction (seminars typically run 3 days). Therefore the discussion group will carry most of the important contact.
    • Because the presenters will each only present once, and they are at different locations, it is best not to require anything that has a learning curve. Therefore the presentations should all be provided in advance.
    • Scheduled interactions with chat would be appropriate to punctuate the event and bring individuals together, without the need for multimedia support.

    Technology Selection:

    • Presedia or PresentationPro’s EmailPRESENTER for each presentation.
    • Text/voice Chat.
    • Text Discussion Groups will allow continuous interaction during and after seminar.
    • Web site for posting video files in Real Audio or Windows Media format.

    Scenario 7 Seminar #2 – Workshop, single presenter
    There is one presenter who is using a seminar to provide a workshop on a technique - for example, project based learning in Algebra. The same presenter will present repeatedly over the 3 days, and is willing to spend a little time in advance getting to know the tools involved. The presenter also is working from a base of materials they have used before so they are already familiar with the topic area and will have time to work on the presentation tools.

    Education Illustrated Example: I have hired an expert to do a short workshop on tools for web accessibility based on a similar workshop he designed for teachers in a face to face setting. The workshop includes a sent of active learning activities using tools such as the bobby web assessment tool. The workshop requires a mixed of presentation and discussion and can even include some small group demonstrations and case by case discussions. As this event is based on a hot topic we have a medium budget to invest.

    Recommendations:

    • The initial presentation could be pre-recorded, so that no matter what the technical problems people at least get started.
    • The discussion area will continue to carry the most important content.
    • In studying and exposing the technique, case studies and practical assistance for participants may be useful. Web Conferencing tools could be used for a few interactions with the presenter. One or more individuals might join at particular times, either in small groups or with one particular participant as the main interactor, to work through case studies and record the full interaction with the presenter. The recorded result can then be viewed and made a basis for interaction over the discussion group with the entire group.
    • Interaction with the presenter could be limited to those who have an additional phone line, since most people will simply watch the presentations rather than be involved with them live.

    Technology Selection:
    Combine all of these:

    • Presedia or PresentationPro – for initial pre-recorded presentation
    • WebEx or Chatterbox (lower cost but PC only)
    • Discussion group
     

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