Article: If You Build It, Will They Come? Lessons Learned in Recruiting Students for Randomized Controlled Trials in Postsecondary Settings
Publication: Educational Research and Evaluation: An International Journal on Theory and Practice
Publisher: Taylor & Francis
Publication Date: March 2018
Randomized controlled trials (RCTs) are considered the most methodologically sound methods of conducting empirical research, but a successful RCT is contingent on the recruitment of subjects into the intervention and study. Few research articles and evaluations in education discuss recruitment, and even fewer discuss challenges in recruitment. This is worrisome, given that recruitment can jeopardize internal and external validity — the most valuable aspects of RCTs.
This paper initiates a conversation about planning and carrying out a successful recruitment campaign, specifically in postsecondary settings where students are more autonomous, programs are likely to be voluntary, the flow of information is disparate, and incentives are often misaligned for external evaluation. We also share our challenges and lessons learned in recruiting students for a student support program and its evaluation. We advocate that more researchers devote attention to and sufficiently plan for the recruitment of subjects into RCTs.