When Your Reputation Precedes You: How Does School Reputation Impact … Everything? What Can You Do About It?
Date: Tuesday, February 1
Time: 11 a.m. – 12:30 p.m. PT / 2 – 3:30 p.m. ET
A community’s perception of a school can impact student enrollment, teacher recruitment, and community involvement.
Excerpt from the National Charter School Resource Center’s (NCSRC) Identifying Indicators of Distress in Charter Schools: The Roles and Perspectives of Charter School Leaders and Board Members, Part 2:
One prominent example of a school’s ability to pivot in the face of a challenge is when it encounters a negative media or public relations event.
Should a school not address this challenge appropriately, they may encounter a decline in reputation. A school’s reputation impacts its presence in the community, student enrollment, and teacher sentiment and pride in the school, and can impact the authorizer’s view of the school.
Each of these individual components can be leveraged for school improvement, but when a school’s reputation is tarnished, these assets add to the complexity of issues surrounding the school.
Join this webinar to learn how charter school leaders can address issues of public perception. Participants will:
- Hear insights from leaders from schools identified through the NCSRC’s Indicators of Distress research as institutions that once struggled with this issue
- Learn effective strategies for reputation building
The discussion builds on NCSRC’s recent publication, Identifying Indicators of Distress in Charter Schools: The Roles and Perspectives of Charter School Leaders and Board Members: Part 2.
- Aimee Evan, Ph.D., National Charter School Research Center
- Laretha C.P. Odumosu, Ph.D., Executive Director, Charter School of New Castle
- Hannah Sullivan, National Charter School Research Center
- Ryan Gall, Executive Director, Victory College Prep